Product Marketing Manager

About Company

At Greenovative Energy, we’re not just building a company, we’re driving a movement toward net zero and sustainable progress. Our AI-powered platform uses fine-tuned models to understand real industrial behavior. It goes beyond monitoring to deliver clear, prescriptive actions from complex data. This helps manufacturing, energy, and utility teams reduce emissions while improving efficiency and cost performance.

Our Journey

It started with a simple problem.
Industrial energy data existed everywhere, but lived inside disconnected systems. Making sense of it required manual effort and deep expertise. We believed there had to be a smarter, scalable way.

So we began by building.
We created a universal platform that could connect to any machine in any factory, without replacing existing systems. By working directly in live, energy-intensive operations, we learned how energy behaves in the real world. As adoption grew, hundreds of millions of data points started flowing through the platform every day.

Scale changed everything.
As enterprises expanded across multiple plants, trust followed. The platform enabled comparison, benchmarking, and shared learning across operations. Greenovative crossed 150+ live deployments, serving the top 20% sector leaders, and expanded beyond India into the Middle East. Data volumes crossed 1 billion data points per day.

Today, intelligence drives action.
We’ve moved beyond visibility. Our AI prescribes actions, tracks real impact, and delivers consistent outcomes across enterprises. Operating as a pure software layer on top of existing systems, it helps organizations achieve 8–10% energy savings and make measurable progress toward sustainability and net-zero goals.

If you’re passionate about technology, data, and sustainability, and want to be part of a fast – growing, purpose-driven company, explore opportunities with us. Let’s build a smarter, more sustainable future—together.

Job description

The Product Marketing Manager will be responsible for defining product positioning, messaging, and go-to-market strategies for enterprise and industrial SaaS solutions. This role bridges product, sales, growth, and customer success teams to ensure products are clearly differentiated, value-driven, and effectively communicated to target markets.

Roles and Responsibilities

• Own product positioning and messaging, clearly articulating value propositions, use cases, and differentiation
• Translate product capabilities, analytics, and technical features into compelling customer-centric narratives
• Develop go-to-market strategies for new product launches, feature releases, and enhancements
• Create and maintain product marketing assets including pitch decks, solution briefs, one-pagers, case studies, and demos
• Work closely with product management to understand roadmap, features, and customer needs
• Enable sales teams with clear messaging, competitive positioning, objection handling, and value stories
• Support demand generation and growth teams with campaign messaging, content themes, and market insights
• Conduct market research, competitive analysis, and customer interviews to refine positioning
• Define and manage buyer personas, ICPs, and use-case-based messaging frameworks
• Collaborate with customer success teams to capture success stories, outcomes, and proof points
• Ensure consistent product messaging across website, content, sales collateral, and customer communications
• Track and measure effectiveness of product marketing initiatives and continuously improve messaging
• Maintain documentation of messaging frameworks, positioning guides, and competitive intelligence

Experience & Requirements

• Proven experience in product marketing, preferably in B2B SaaS or enterprise technology
• Strong understanding of go-to-market strategy and product launch execution
• Experience working closely with product, sales, and marketing teams
• Ability to communicate complex technical or analytical products in simple, value-driven language
• Experience creating customer-facing and sales-enablement content
• Strong research and analytical skills to interpret market and customer insights

Skills & Competencies

• Strong storytelling and messaging skills with a business-outcome focus
• Excellent written and verbal communication skills
• Ability to manage multiple initiatives across cross-functional teams
• Strategic thinking combined with hands-on execution
• Detail-oriented with strong ownership mindset

Preferred / Good to Have

• Experience with industrial, energy, analytics, or data-driven products
• Exposure to enterprise sales cycles and value-based selling
• Familiarity with SaaS metrics, adoption drivers, and buyer journeys
• Experience supporting ABM, enterprise campaigns, or solution marketing