Growth & Demand Generation Lead

About Company

At Greenovative Energy, we’re not just building a company, we’re driving a movement toward net zero and sustainable progress. Our AI-powered platform uses fine-tuned models to understand real industrial behavior. It goes beyond monitoring to deliver clear, prescriptive actions from complex data. This helps manufacturing, energy, and utility teams reduce emissions while improving efficiency and cost performance.

Our Journey

It started with a simple problem.
Industrial energy data existed everywhere, but lived inside disconnected systems. Making sense of it required manual effort and deep expertise. We believed there had to be a smarter, scalable way.

So we began by building.
We created a universal platform that could connect to any machine in any factory, without replacing existing systems. By working directly in live, energy-intensive operations, we learned how energy behaves in the real world. As adoption grew, hundreds of millions of data points started flowing through the platform every day.

Scale changed everything.
As enterprises expanded across multiple plants, trust followed. The platform enabled comparison, benchmarking, and shared learning across operations. Greenovative crossed 150+ live deployments, serving the top 20% sector leaders, and expanded beyond India into the Middle East. Data volumes crossed 1 billion data points per day.

Today, intelligence drives action.
We’ve moved beyond visibility. Our AI prescribes actions, tracks real impact, and delivers consistent outcomes across enterprises. Operating as a pure software layer on top of existing systems, it helps organizations achieve 8–10% energy savings and make measurable progress toward sustainability and net-zero goals.

If you’re passionate about technology, data, and sustainability, and want to be part of a fast – growing, purpose-driven company, explore opportunities with us. Let’s build a smarter, more sustainable future—together.

Job description

The Growth & Demand Generation Lead will be responsible for driving qualified pipeline growth through structured demand generation, account-based marketing, and data-driven growth initiatives. This role focuses on creating predictable lead flow for enterprise sales by combining digital marketing, content, campaigns, and performance analytics aligned to industrial SaaS solutions.

Roles and Responsibilities

• Own and execute demand generation strategy to drive qualified leads and opportunities for enterprise sales teams
• Design and run multi-channel campaigns across digital, content, events, partnerships, and outbound support
• Build and manage account-based marketing (ABM) programs targeting enterprise and strategic accounts
• Work closely with sales teams to align on ICPs, target accounts, buyer personas, and pipeline priorities
• Develop and manage marketing funnels from awareness to MQL, SQL, and opportunity stages
• Create and manage content strategies including case studies, whitepapers, blogs, webinars, and value-driven assets
• Drive website conversions, landing pages, CTAs, and lead capture mechanisms
• Plan and execute campaigns around product launches, industry events, webinars, and partner initiatives
• Track and optimize campaign performance using data and analytics to improve conversion rates and ROI
• Manage marketing automation tools, CRM integrations, and lead nurturing workflows
• Support sales enablement with pitch decks, solution narratives, and value propositions
• Collaborate with product and analytics teams to translate capabilities into compelling market messaging
• Continuously test, experiment, and optimize growth initiatives using A/B testing and performance insights
• Manage marketing budgets, vendor relationships, and campaign timelines

Experience & Requirements

• Proven experience in B2B demand generation or growth marketing, preferably in SaaS or enterprise technology
• Strong understanding of enterprise sales funnels and long sales cycle dynamics
• Experience running ABM, lead nurturing, and pipeline-focused marketing programs
• Hands-on experience with digital channels including SEO, paid campaigns, email marketing, and webinars
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho, or similar)
• Strong analytical skills to track performance, attribution, and ROI
• Experience working closely with sales teams to drive revenue outcomes

Skills & Competencies

• Data-driven and experiment-oriented mindset
• Strong project management and execution skills
• Excellent communication, storytelling, and messaging abilities
• Ability to translate technical and analytical offerings into business value narratives
• Strong stakeholder collaboration across sales, product, and leadership teams

Preferred / Good to Have

• Experience in industrial, energy, manufacturing, or infrastructure-focused markets
• Exposure to product marketing or positioning for technical solutions
• Experience supporting enterprise events, trade shows, and partner-led campaigns
• Understanding of SaaS metrics such as CAC, LTV, conversion rates, and pipeline velocity