Job Description

We are seeking a creative and results-driven Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and business growth. You will work closely with cross-functional teams, including sales, product, and design, to create effective marketing campaigns that resonate with target audiences. The ideal candidate is passionate about marketing, has a strong understanding of digital marketing techniques, and thrives in a fast-paced, collaborative environment.

About the Company

At Greenovative, we’re not just building a company—we’re driving a movement toward net zero and sustainable progress. Our AI-powered platform transforms complex industrial data into real-time, actionable insights, helping companies in manufacturing, energy, and utilities optimize resources, cut costs, and enhance efficiency.

Our Journey

In 2017, we laid the foundation for actionable sustainability. By 2018, our pilot project achieved 15% energy savings, proving our impact in the industry. Over the next two years, we refined our platform and expanded our customer base, setting the stage for global growth. In 2021, we established partnerships across 5+ countries, and by 2023, we secured our first European funding, enabling the release of our Cognitive AI module—a breakthrough tool driving data-powered net-zero progress. With 80+ client installations across 5+ geographies and 10+ global recognitions, we are making a tangible impact worldwide. Our success is powered by a team of innovators, problem-solvers, and changemakers committed to reimagining sustainable practices. If you're passionate about technology, data, and sustainability, and want to be part of a fast-growing, purpose-driven company, explore opportunities with us. Let’s build a smarter, more sustainable future—together.

Technical Skills:

• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, content marketing, and social media.
• Experience with marketing automation tools (HubSpot, Marketo, Mailchimp, etc.) for campaign management and lead nurturing.
• Familiarity with web analytics tools such as Google Analytics to track and analyze website performance and user behavior.
• Ability to create compelling content for various channels, including websites, blogs, social media, and email newsletters.
• Knowledge of A/B testing, conversion rate optimization, and other tactics to optimize marketing campaigns.
• Proficiency in using design tools (Canva, Adobe Creative Suite) to create marketing materials such as ads, banners, and social media posts.
• Experience with CRM tools (Salesforce, Zoho, etc.) for managing customer relationships and segmenting target audiences.
• Strong understanding of customer journey mapping and developing strategies to engage prospects at every stage.

Good to have:

• Experience in managing paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Knowledge of influencer marketing and partnerships.
• Experience with event planning and coordination, including webinars and industry conferences.
• Familiarity with video marketing and content creation for platforms like YouTube and Instagram.
• Understanding of branding strategies and how to apply them in marketing materials and campaigns.

Roles and Responsibilities:

• Develop and implement comprehensive marketing strategies to drive brand awareness and generate leads for the business.
• Collaborate with sales and product teams to create targeted campaigns that align with business goals and customer needs.
• Execute and manage digital marketing campaigns across various platforms, including social media, email, and paid media.
• Create engaging and persuasive content for blogs, social media, and email newsletters to engage and nurture prospects.
• Monitor and analyze the performance of marketing campaigns, making data-driven adjustments to improve results.
• Use analytics tools to track KPIs and report on the effectiveness of marketing initiatives, adjusting strategies as needed.
• Manage the creation of marketing materials such as brochures, case studies, and product guides to support sales efforts.
• Coordinate and manage promotional events, webinars, and other marketing activities to increase brand visibility and generate leads.
• Build and maintain relationships with external partners, media, and influencers to increase brand exposure.
• Stay up-to-date with industry trends, competitor activities, and new marketing tools to continuously improve strategies.

Our Process

At Greenovative, we will start with an induction process which demands you to go through all phases of Agile development, right from Sprint Planning, to Requirement Walkthrough, Daily Scrums, Peer Code Reviews, Automated Tests, Sprint Demos, UAT with the client and finally Deployment to production. Yes, we stress a lot on sense of ownership in everything we do. You will work in an advanced, efficient backend and frontend stacks to power high performance apps. You will learn how high-scale software design is done and then deploy it to production, cloud platforms like Azure/AWS/GCP and work on most advanced technology frameworks and databases. To achieve you need to understand Distributed Systems, Algorithms and Data Structures, Database Scaling Techniques.