Brand & Marketing Manager
Experience: 3 to 6 Years.
About Company:
Greenovative is an exemplary and leading organization spurred by technology facilitation, innovation and partnership building with a mission to reduce carbon footprints to create a better world for the future.
We Equip our customers with cutting edge technology & data analytics for data driven decision, with our #uncoverenergy intelligence platform which turns data into actionable insights.
At Greenovative we aim to drive high returns through digitalization by reinventing the product & services which empower our customer to monitor, diagnoses and deliver the results like never before.
Our solutions have been the key facilitator of our growth and considering the same we have not only created footprints in India but also in Middle East, Africa, and Europe. We are providing actionable mission-critical insights to 200+ clients across diverse sectors such as Pharma, Automobiles, Steel, Textile, Chemicals, Cement, Oil, F& B, and other industries.
Job Description:
Looking for Branding/ Marketing Manager who will be responsible for playing a key role in Strategy Development and execution for Branding/marketing of the Organization.
Only Female candidates are invited.
Skill Set:
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- 3+ years of prior experience in a marketing role preferably for an enterprise/B2B products
- Excellent understanding of the full marketing mix
- Experience in developing marketing strategies based on market segmentation
- Data-driven thinking
- Should be a creative minded, energetic
Responsibilities:
- Gather feedback from sales and analyse consumer behaviour to define our company s positioning
- Create guidelines that define our company s voice both online and offline (including terminology and slogans)
- Conduct competitive research to identify our strengths and weaknesses
- Develop our social media strategy
- Analyse market trends and identify new opportunities and challenges
- Responsible of designing Brand & Marketing strategy & generate leads
- Manage all aspects of Digital Marketing – SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.
- Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing/branding campaigns.
- Organizing company conferences and major events.
- Create a messaging strategy for our customers based on their goals and challenges
- Translate the messaging strategy into funnel-focused marketing programs to acquire, engage and retain customers
- Work with sales teams to develop and execute our GTM strategy for every geography and industry vertical
- Own the content calendar to scale our messaging and support ongoing lead-gen programs
- Understand the competition and help our sales team differentiate our product offerings with messaging, battle cards and training material
- Performing market research, monitoring market trends, Assisting with strategic development.
- Brand alignment Both for Static Content and Dynamic Content.
- Positioning of Services and Evaluation of the Positioning of those services in the market.
- Strategy for the Marketing execution
- Brand infusion into the organization culture
